How to Make a Landing Page (Free, No Code)

To make a landing page, pick a no-code tool (Carrd, Canva, or your website builder) and build one page with a clear headline, a short list of benefits, one image, and a single call-to-action button. One page, one goal — that focus is what separates a landing page from a homepage.

What a landing page is

A landing page exists to get one action: a signup, a purchase, a booking, a download. No menu, no distractions, no “learn more about us.” Everything on the page pushes toward that single button.

Free tools

ToolBest forCost
CarrdSimple, fast one-pagersFree (custom domain paid)
CanvaVisual, design-led pagesFree (account required)
WixIf you already have a siteFree tier
SquarespacePolished templatesPaid (14-day trial)
WordPressFull control, pluginsHosting cost

Carrd is the easiest for a pure landing page; Canva wins if you want it to look designed. See how to make a website if you need more than one page.

The sections every landing page needs

  1. Headline — the outcome, in one line. “Book a plumber in 60 seconds,” not “Welcome to our website.”
  2. Subheadline — one sentence of who it’s for and why it matters.
  3. One image or short video — the product, the result, or a face.
  4. Three benefits — short bullets, outcome-focused.
  5. Social proof — a testimonial, review count, or logos.
  6. The call to action — a single button, repeated at the top and bottom.
  7. A short FAQ — removes the last objections.

Skip: navigation menus, sidebars, multiple offers, and long company history.

Step by step (Carrd)

  1. Sign up at carrd.co and choose a blank template.
  2. Add a section for each block above.
  3. Write the headline last — after you’ve written the benefits, it’s usually obvious.
  4. Add your button and link it to the action (a form, a checkout, a calendar).
  5. Use the mobile preview — many visitors arrive on a phone.
  6. Publish. Carrd gives you a free *.carrd.co address; connect your own domain for a small fee.

Mistakes that kill conversions

MistakeFix
Vague headlineName the outcome, not the product
Five different buttonsOne action, repeated
Wall of textBullets, short lines
No proofAdd a testimonial or numbers
Slow-loading hero imageCompress it — see reduce image file size
No mobile checkMost traffic is mobile — test on your phone

Getting it found

A landing page with no traffic converts nothing. Add a descriptive title and meta description, keep the page indexable, and drive people to it from social posts, email, or ads. If it’s part of a bigger site, follow the same setup as a WordPress site — and point your own domain name at it.

FAQ

How do I make a landing page for free?

Use Carrd (free tier, one-pagers) or Canva (free, visual). Both are no-code and publish in an afternoon.

What should a landing page include?

A clear headline, a short benefit list, one image, social proof, a single call-to-action button, and a brief FAQ. Nothing else.

What’s the difference between a landing page and a homepage?

A homepage serves the whole site; a landing page targets one action with no navigation away from it.

Do I need a domain for a landing page?

Not to start — Carrd and Canva give you a free subdomain. A custom domain looks more credible once you’re driving real traffic.

How long should a landing page be?

As short as it can be while removing objections. One screen for a simple offer; three or four for something that needs explanation.